Is Behavioral Finance a Growth Industry?

In our most recent advanced corporate finance classes (401) we have been discussing Behavioral Finance. I have found it to be some of the most interesting material covered thus far. But then again who wouldn't love watching youtube videos of monkeys instead of listening to a lecture (sorry Prof. Mahar). Anyways here's an article I found that particularly tickled my interests in the field. Enjoy.

http://knowledge.wharton.upenn.edu/article.cfm?articleid=444

Shane