I must admit that I'm not a huge reader aside from internet stories, blogs, twitter, newspapers and magazines but my father recently sent me a book in the mail and it's quite the page turner. Adam Richardson's
Innovation X explains why a company's toughest problems are its greatest advantage. Perhaps I'm being biased since I have recently grown fond of the ideas of innovation and UX (user experience design). Regardless, I highly recommend checking it out.
"Adam Richardson brilliantly hits upon a global, macro trend that is impacting all corporations, large and small -- the blurring of lines between historically siloed industries , companies, products, and solutions. Innovation X explains how an integrated design strategy is shaping the future of global business, one idea at a time."
-Michael Mendenhall, senior vice president and chief marketing officer, HP
Shane
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